Business planning provides a roadmap for achieving success and serves as a valuable tool for decision-making, resource allocation, and measuring performance. It helps align the efforts of the entire organization towards common objectives and provides a structured framework for sustainable growth and profitability.

Brand auditing is a valuable exercise for businesses to gain a holistic understanding of their brand's performance and identify areas for improvement. It helps inform strategic decision-making, guide brand management efforts, and strengthen the overall brand positioning in the marketplace.

It's important for businesses to carefully evaluate their unique circumstances, industry dynamics, and target market before selecting and implementing growth strategies. Often, a combination of strategies may be necessary to achieve sustainable growth and stay competitive in the market.